eNewsletter Launched

January 31, 2004

 

Duke Blue Connections, the new bimonthly electronic newsletter offered by Alumni Affairs, went into service in September, supplying more than 71,000 alumni with information and links to Duke Alumni Association events and services. The opt-out "eNewsletter" included news of Founders' Day, Homecoming, Half Century Club, and Reunions weekends, as well as information on such services as online education, short-term medical insurance, and ticket ordering for away games.

The eNewsletter is designed to be easy to navigate, offering users an overview of association programs and giving them the option to explore more detailed information via web links. "It's a great way to coordinate and consolidate the flow of information from the DAA so that alumni are protected from a flood of e-mail messages," says Jeff Garner, director of technology in the alumni office.

"Duke Blue Connections is a response to what alumni have told us they want--a communications vehicle that is clear, concise, and readable," he says. "The eNewsletter is a snapshot of events and opportunities that benefit alumni."

Responses so far have been very positive. A member of the Class of 1994 wrote, "I think this is a nice new format for keeping in touch with alumni." A 1947 graduate offered thanks for "this well-documented site for Duke activities; it's now one of my favorites."

If you did not receive Duke Blue Connections, go to the Duke Alumni Association website and sign up for the Lifetime Duke E-mail Service or register for the online Duke Alumni Directory.