A new internship program is bringing together leading sports enterprises with undergraduate students who demonstrate a strong interest in sports business.
In 2004, the program's inaugural summer, ten organizations hired twelve Duke students as interns. Participating companies included Comcast, ESPN.com, the Seattle Mariners, the Philadelphia 76ers, the United States Golf Association, and the World Golf Foundation.
The internship program complements Duke's Markets and Management Studies program and its "Business of Sport" course, which introduces students to the role that television, corporate sponsorship, and advertising play in the sports industry. Students also study the structure and economic models of sports leagues and properties.
November 30, 2004