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twenty years ago, Duke Magazine made its debut. In that first issue,
the editors said they would strive to produce a publication that
would remain "compelling in its content, striking in its visual
impression."
A lot has changed for the magazine, just as a lot has changed for
Duke. The first issue was forty-eight pages, and no more than two
colors saturated those pages. The look was gray, formal, and understated.
Feature stories were rigidly clustered into standing sections; the
main recurring design elements were thick vertical and horizontal
rules.
Now, the magazine's standard is seventy-two pages. The design is
more exuberant. Color is more pervasive. The flow of content has
been repaced, and readers now are led into the magazine by shorter
pieces. The cover is image-rich rather than type-heavy.
And our staff addition, the Clay Felker Magazine Fellow, gives us
the energy and insight of a recent Duke graduate with a strong grasp
of writing and a strong sense of the campus.
From the start, Duke Magazine has focused on the interplay between
the campus and the wider culture. In the first issue, stories looked
at an engineering professor's investigation of space-age materials,
a political scientist's theory on the rhythms of American politics,
an environmental researcher's application of cost-benefit analysis,
an alumna's work in establishing a Durham soup kitchen, the array
of concerns produced by big-time college athletics, and the intellectual
argument for a program in women's studies.
And so, for all the tweaking over the two decades, the magazine has
been characterized by editorial constancy. The aim then remains the
aim now: to "provide a sense of the intellectual dynamism that
characterizes the Duke community."
--Robert J. Bliwise, Editor
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