Volume 91, No.3, May-June 2005

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Duke Magazine-LIves, Wallet-Sized by Patrick Adams  


A documentary photography project inspired an entrepreneurial effort by two alumni to capture, for the fun of it, faces on campus.

Photobooth boosters: Lower                 right corner, Pike, left, and Dipersia
Photobooth boosters: Lower right corner,Pike, left, and Dipersia

Last January, Mark Pike '04 and Blaise Dipersia '03, friends and former roommates, became co-proprietors of a model 21T color photo booth. The booth is located on the second floor of the Bryan Center, appropriately halfway between a row of vending machines and a film theater. As is required of on-campus vendors, Pike and Dipersia had recently incorporated, and they hoped to kick off the official opening of their new business, Foto Fresh Corp., with a promotional offer: free photos.

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There was just one problem. The booth wasn't working. Things were jamming, screeching, buzzing. A turn of the key, which triggers the photographing process, produced nothing but an out-of-order groan. "It sounds like it's coming from the camera," said Dipersia. "But it could be the engine." He opened a door inside the booth, revealing the "spider": five steel arms designed to clench a strip of film, dip it in a chemical tub, lift, and repeat until the image is developed. "It's like a little dark room in a box," he said admiringly. "But the technology--it's, like, forty years old. It's ancient."

According to Pike, the idea of putting a photo booth in the Bryan Center came to him during a class with Sam Stephenson, a research associate in the Center for Documentary Studies. The class, "Dream Street: Reading Cities and Towns Today Through Photography," focused on a body of work by the late Life photographer W. Eugene Smith, whose photographs of Pittsburgh in the mid-1950s exposed one of the defining paradoxes of American life: the industrial might of cities and the general impoverishment of the laborers who built them. But it was the work of another pioneering documentarian, the Austrian-born August Sander, that made the biggest impression on Pike.

"Sander would ride his bicycle around the German countryside--this was in the early 1900s--and he'd set up his equipment for people to make their own portraits," says Pike. "He wanted to create this visual record of German society." Indeed, Sander had big plans. He called his project, which he pursued for more than forty years, until his death in 1964, "People of the Twentieth Century." He envisioned a "physiognomic image of an age."

"One day we were looking at his photos," says Pike, "and Stephenson said, 'Wouldn't it be cool if someone did something like that on a college campus?' He was talking about our class project. We all had to come up with a novel way of documenting the community. And I thought, maybe I could do that with a photo booth. Blaise and

I had always talked about getting one. We'd just never had a good reason."

Pike told Dipersia about the plan. They'd buy the booth, set it up in the middle of campus, and, like Sander, create a sort of "community self-portrait." On one side of the booth, they'd mount a mailbox. Next to the mailbox, they'd leave a stack of questionnaires for people to write down their names and addresses and descriptions corresponding to the pictures they had taken. Pike and Dipersia would make a pickup once a week, scan the photos, archive them online, and then mail them back to the address listed on the questionnaire.

"But then it occurred to us," says Dipersia. "Where does one get a photo booth? So we looked on eBay." After a couple of weeks, they found a seller: Gary Gulley. He had not one but twelve photo booths for sale. "First, we wanted to find out who this Gary Gulley was. We were like, Who on Earth has a dozen photo booths for sale? Nice thing about eBay, you can find out what people have purchased in the past."

"Right," says Pike. "So we checked him out: A football. A pair of khakis. All the sequels to Tremors."

"But not the original," says Dipersia.

"Right, not the original. And an autographed Evil Knievel bike helmet."

"So he seemed like a good guy."

Gulley, it turned out, was a salesman with Photo Me U.S.A., a subsidiary of Photo Me International, the company that patented the four-strip-style upright booth in the 1940s. It now operates more than 30,000 machines in 110 countries. "So we called him up," says Pike, "and a couple of weeks later, Blaise was on a flight down to Dallas."

Gulley met Dipersia at the airport and drove him to the Photo Me U.S.A. warehouse on the edge of town. Inside were hundreds of photo booths, Dipersia recalls. "All different kinds. I saw one that was a telephone booth flanked on either side by photo booths. It was like a spaceship."

A mechanic named Ed gave Dipersia his first lesson in maintaining the machine, showing him what to do when the gears jammed or the film got stuck or the pictures came out amiss. Plenty of things could go wrong, Ed warned. And they would. But, of course, that was part of the booth's charm, its antique appeal. "Could be the chemicals are low. Could be the chute isn't lined up with the hair dryer. Could be a million things," says Dipersia. "But it makes that picture you get more special, you know? You get something real. You can hold it. You can put it in your wallet. You can cut it up. One for you, one for your girlfriend, one for grandma!"

Dipersia made the purchase and had the photo booth shipped to the Bryan Center, where, on a recent Friday, after an hour of tinkering around, he seemed to have fixed the problem. "I think we're back in business," he told Pike. "It's working." They began soliciting passersby. "You wanna free photo?" Dipersia hollered to a group of four women click-clacking their way to a rush meeting. "Um...suuuuure," they said.

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