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| Photobooth boosters: Lower
right corner,Pike, left, and Dipersia |
Last January, Mark Pike '04 and Blaise Dipersia
'03, friends and former roommates, became co-proprietors of a model
21T color photo booth. The booth is located on the second floor
of the Bryan Center, appropriately halfway between a row of vending
machines and a film theater. As is required of on-campus vendors,
Pike and Dipersia had recently incorporated, and they hoped to
kick off the official opening of their new business, Foto Fresh
Corp., with a promotional offer: free photos.
There was just one problem. The booth wasn't working. Things were
jamming, screeching, buzzing. A turn of the key, which triggers
the photographing process, produced nothing but an out-of-order
groan. "It sounds like it's coming from the camera," said
Dipersia. "But it could be the engine." He opened a door
inside the booth, revealing the "spider": five steel
arms designed to clench a strip of film, dip it in a chemical tub,
lift, and repeat until the image is developed. "It's like
a little dark room in a box," he said admiringly. "But
the technology--it's, like, forty years old. It's ancient."
According to Pike, the idea of putting a photo booth in the Bryan
Center came to him during a class with Sam Stephenson, a research
associate in the Center for Documentary Studies. The class, "Dream
Street: Reading Cities and Towns Today Through Photography," focused
on a body of work by the late Life photographer W. Eugene Smith,
whose photographs of Pittsburgh in the mid-1950s exposed one of
the defining paradoxes of American life: the industrial might of
cities and the general impoverishment of the laborers who built
them. But it was the work of another pioneering documentarian,
the Austrian-born August Sander, that made the biggest impression
on Pike.
"Sander would ride his bicycle around the German countryside--this
was in the early 1900s--and he'd set up his equipment for people
to make their own portraits," says Pike. "He wanted to
create this visual record of German society." Indeed, Sander
had big plans. He called his project, which he pursued for more
than forty years, until his death in 1964, "People of the
Twentieth Century." He envisioned a "physiognomic image
of an age."
"One day we were looking at his photos," says Pike, "and
Stephenson said, 'Wouldn't it be cool if someone did something
like that on a college campus?' He was talking about our class
project. We all had to come up with a novel way of documenting
the community. And I thought, maybe I could do that with a photo
booth. Blaise and
I had always talked about getting one. We'd just never had a good
reason."
Pike told Dipersia about the plan. They'd buy the booth, set it
up in the middle of campus, and, like Sander, create a sort of "community
self-portrait." On one side of the booth, they'd mount a mailbox.
Next to the mailbox, they'd leave a stack of questionnaires for
people to write down their names and addresses and descriptions
corresponding to the pictures they had taken. Pike and Dipersia
would make a pickup once a week, scan the photos, archive them
online, and then mail them back to the address listed on the questionnaire.
"But then it occurred to us," says Dipersia. "Where
does one get a photo booth? So we looked on eBay." After a
couple of weeks, they found a seller: Gary Gulley. He had not one
but twelve photo booths for sale. "First, we wanted to find
out who this Gary Gulley was. We were like, Who on Earth has a
dozen photo booths for sale? Nice thing about eBay, you can find
out what people have purchased in the past."
"Right," says Pike. "So we checked him out: A football.
A pair of khakis. All the sequels to Tremors."
"But not the original," says Dipersia.
"Right, not the original. And an autographed Evil Knievel
bike helmet."
"So he seemed like a good guy."
Gulley, it turned out, was a salesman with Photo Me U.S.A., a subsidiary
of Photo Me International, the company that patented the four-strip-style
upright booth in the 1940s. It now operates more than 30,000 machines
in 110 countries. "So we called him up," says Pike, "and
a couple of weeks later, Blaise was on a flight down to Dallas."
Gulley met Dipersia at the airport and drove him to the Photo Me
U.S.A. warehouse on the edge of town. Inside were hundreds of photo
booths, Dipersia recalls. "All different kinds. I saw one
that was a telephone booth flanked on either side by photo booths.
It was like a spaceship."
A mechanic named Ed gave Dipersia his first lesson in maintaining
the machine, showing him what to do when the gears jammed or the
film got stuck or the pictures came out amiss. Plenty of things
could go wrong, Ed warned. And they would. But, of course, that
was part of the booth's charm, its antique appeal. "Could
be the chemicals are low. Could be the chute isn't lined up with
the hair dryer. Could be a million things," says Dipersia. "But
it makes that picture you get more special, you know? You get something
real. You can hold it. You can put it in your wallet. You can cut
it up. One for you, one for your girlfriend, one for grandma!"
Dipersia made the purchase and had the photo booth shipped to the
Bryan Center, where, on a recent Friday, after an hour of tinkering
around, he seemed to have fixed the problem. "I think we're
back in business," he told Pike. "It's working." They
began soliciting passersby. "You wanna free photo?" Dipersia
hollered to a group of four women click-clacking their way to a
rush meeting. "Um...suuuuure," they said.
continues on
page two.
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